Advertising — Social
AW22 PUMA x COCA-COLA CAMPAIGN
Project Objective — For the PUMA x Coca-Cola collaboration, I assisted my Art Director on developing mock-up designs for social media posts and poster prints that aligned with the campaign’s creative direction. The concept emphasizes the vintage and retro elements of the collection, set in a 1960s-style diner featuring classic Coca-Cola ads as visual props.
Drawing inspiration from authentic Coca-Cola ads of the 60s, I incorporated design elements such as a posterized effect, minimalistic layouts, and cut-out graphics layered with an aged paper texture. This approach captured the essence of a true vintage ad, blending the iconic styles of both PUMA and Coca-Cola into a cohesive, nostalgic campaign.
SS23 ADITI SHAH STUDIO COLLECTION
Project Objective — For this training campaign featuring Aditi Shah, led by my Art Director, I assisted in creating in-store banner mock-ups that highlighted the product collection. I ensured each layout adhered to brand guidelines, with careful attention to text placement for optimal product visibility and clear copy legibility across all imagery.
SS24 SHAPELUXE CAMPAIGN
Email Banner
Banner for PUMA Office Display
Printed Flyer
Project Objective — This Shapeluxe campaign showcases the season's training collection, and my role in the pre-production phase was to design a banner and flyer aimed at PUMA women employees and brand ambassadors. The campaign invites them to share their '5-9 outside of the 9-5' stories, showing how they balance work, life, hobbies, family, friends, and fitness through PUMA’s innovative Shapeluxe line. Selected participants will have the chance to be featured in the final campaign imagery through this ad.